In this post I will tell you about Google’s Search Engine Optimization Starter Guide. This is a PDF that Google made to help webmasters SEO their site. Here are some of the topics it goes over:
1. The basics of SEO.
2. Friendly url structures.
3. Optimizing your content.
4. Making your site crawler friendly.
5. Mobile website SEO.
6. Google webmaster resources.
Hopefully, this guide will help you search engine optimize your website.
When you have a decent amount of articles on your website, you may be thinking about adding keywords, to your articles.
This is a good idea, but do not take it too far. By taking it too far, I mean that if you insert too much keywords that the sentences don’t make sense or if the reader feels like they are just stuffed in there for no reason, then you are keyword stuffing. This should be avoided when inserting keywords into your websites content.
When you insert keywords, you want to make sure it looks natural and to not overload your content with keywords, or else your website will be marked as spam on search engines, and that could have a serious impact on your websites ranking and reputation.
If you have title tags on your website, which you probably already do, you need to know how to use them effectively, and safely. The first thing that you should know not to do with title tags, is repeating your title tags. Repeating your title tags will hurt your ranking, and most likely get your website marked as spam and if it is bad enough, then removed from the search engines database.
Well, where can you include that? I suggest that you include it in your keywords. Don’t repeat the same keywords over and over but you can have different types of the keyword. For example: Webmaster news, Webmaster tips, Webmaster books, Webmaster tricks. Another good place to include keywords is in your content. Now you know the basics of what not to do with your title tags.
If you own a website, then you should consider putting meta tags on your website. It will be more effective if you have different meta tags for each page on your website. Meta tags can include: keywords, site description, author, and more. When you specify keywords in your meta tags, the search engines will ignore them if the keywords are not in the body text.
The most used meta tag type is the site description and the keywords. You can make meta tags yourself, or you can use free meta tag generators. Here is the one that I prefer:
You can find more information about meta tags at Google Webmaster support.
Some domain name extensions have more values than others. For example, if you have a link from a .edu site or a .gov site, or .mil, then you should definitely have a change in ranking. That means, you should go higher up in the search engine rankings. You should also submit your website to web directories.
The text that is the link to a website, is very important (it is called anchor text). For example, if you take the word Google, then you make Google a link to google.com. When other people link to your site it is very important for them to include the website that there linking to’s keywords. The search engines give you a higher ranking for your keywords. So, how do you get other webmasters to give you the right keywords? You should provide a link to us page on your website, and supply HTML codes for different kinds of links. For example, banners, a link, or a link and description.
When you use meta tags on your website, avoid using the same keyword over an over again. This will make Google’s Web Crawler think that you’re trying to gain more keyword relevancy, but you can use variations of the keyword. This will not get you more keyword relevancy, this will definitely hurt your search ranking. Also, when you are writing content for your website, do not overuse the keywords, and do not keep them close together. Just let your keywords flow naturally as you are writing.